Guide · Jul 2026

How to sell on WhatsApp in Nigeria (2026): from DMs to a real order system

Most Nigerian sellers start in the DMs — and that's fine. The trouble starts when orders grow faster than a notebook and a scroll-back can handle. This guide walks through turning WhatsApp selling into something you can actually run.

1. Get your catalogue out of the chat

Typing the same price and sending the same photo for the hundredth time is a tax on your day. Put your products in one place — name, price in naira, a photo, and whether it's in stock — and share a single link instead. With RunBiz you can create that catalogue in minutes and share it in your status, bio, and group chats.

2. Make every order land in one place

The biggest leak in DM selling is the order you never saw — buried under a hundred unread chats. A store link fixes this: customers tap to order, and every order shows up in one list instead of scattered across conversations.

3. Take payment in a way you can verify

“I'll transfer tonight” is where a lot of money quietly disappears. Offer proper options — card and bank transfer through Paystack, or cash on delivery — and record each order's status so you always know what's been paid and what hasn't.

4. Keep stock honest

Overselling something you've run out of costs you trust. Track stock so an item goes “out of stock” automatically instead of living only in your head.

5. Chase debts without the awkwardness

For customers who buy on credit, keep a running balance and let reminders go out automatically. We wrote a whole guide on how to track who owes you.

Do it all with RunBiz — free

RunBiz brings the catalogue, the store link, Paystack payments, stock, and records together in one free store built for Nigerian sellers.

Create your free store